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Eurasia edition25 Sep 2026Daily briefing
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Industry News

“Rare Earths, Rare Success Story: Made in Estonia” (Vasileios Tsianos, Jones & Destresse RM S2:E2)

The podcast 'Raw Matters' discusses the critical role of rare earth elements in clean energy, highlighting supply chain challenges and the need for Europe to enhance local production capabilities.

In a recent episode of the podcast ‘Raw Matters’, industry experts discussed the pivotal role of rare earth elements (REEs) in the global energy transition and the challenges associated with their supply chain. Rare earths, often misunderstood as scarce resources, are essential for various technologies that drive clean energy, mobility, and digital advancements. The conversation featured Vasilios Tanos, Senior Vice President of Neo Performance Materials, who highlighted the significance of REEs in producing energy-efficient magnets used in electric vehicles and renewable energy systems.

Tanos explained that rare earth magnets are crucial for enhancing the efficiency of electric motors, which can lead to significant savings in battery materials. For instance, the use of rare earth magnets in electric vehicles can reduce battery costs by up to 30%, making them a vital component in the transition to net-zero emissions. Despite their importance, the podcast revealed that Europe currently lacks operational rare earth mines, creating a paradox where the continent has the demand but insufficient local supply.

The discussion also touched on the geopolitical implications of REE supply chains, particularly the reliance on China, which dominates the market. Tanos emphasized the need for Europe to diversify its supply sources and collaborate with countries like Canada and South Korea to mitigate risks associated with supply chain disruptions. He pointed out that the ongoing conflicts and trade tensions could exacerbate these vulnerabilities, making it imperative for Europe to develop its own rare earth production capabilities.

Furthermore, the podcast explored a successful case in Estonia, where Neo Performance Materials has established a midstream facility for rare earth processing. This facility is notable for being the only operational plant in Europe capable of separating heavy rare earths, which are critical for advanced applications. Tanos shared insights into the facility’s operations and the importance of attracting skilled workers to address the talent gap in the industry.

As the conversation progressed, the experts discussed the European Union’s policies aimed at enhancing the local rare earth supply chain, including the Critical Raw Materials Act and the Net Zero Industry Act. While acknowledging the progress made, Tanos expressed concerns about the implementation and effectiveness of these policies in fostering a sustainable and competitive rare earth industry in Europe.

In conclusion, the podcast underscored the urgency of addressing the challenges surrounding rare earth elements, as they are integral to the future of clean technology and energy. The insights provided by Tanos and his co-hosts serve as a call to action for policymakers and industry leaders to prioritise the development of a robust and resilient rare earth supply chain in Europe.


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